At Flawless, we wanted a vodka brand that represents sustainability, as well as being fun and modern. A lot of the bigger vodka brands look expensive and daunting, especially to the younger generation. This brand aims to reignite those taste buds and bring a sense of self worth – Save the planet and alcohol, what is not to like?
The brand was designed to be fresh, new and innovative. We wanted the cans to stand out amongst the crowd. We wanted people to feel the urge to ‘collect them all’. Hog Brew is a craft brewery, and we wanted everything to have the hand crafted feel. We went out and did user testing and between the bold, punchy colours and the elegant shimmer of the metallic label, these products where definitely catching attention.
Flawless Vodka. Taste the Extraordinary!